Our Story

The Story Behind A Greek Heritage UK Based Clothing Brand. 

WRITTEN BY FOUNDER OF YIANOULLA LONDON - 

I founded Yianoulla London in 2023 to give customers a shopping experience they won't forget. I have been in the clothing industry my whole life. As a child, I was inspired by my father and yiayia (grandmother) who were dress cutters in Cyprus and then in the UK running a warehouse for women's clothing. I grew up around this lifestyle and often modelled at my fathers warehouse, so you could say I have an eye for the clothing industry. As young child, my dream was to have my own clothing line. Inspiration for Yianoulla London came from my families background which has pushed my urge to carry on the family tradition. BEST DECISION EVER!  Yianoulla London is all about latest fashion trends for women and helping women feel comfortable in whatever they wear to release their inner goddessess. I am an advocate for self love and mental health. My motto is you feel good when you look good!

YL offers a trusted name that promises only the best for our customers.